Pricing is one of the biggest challenges in reselling. Too high? Crickets. Too low? You’re losing money. The goal? Pricing that makes buyers click "Add to Cart" while keeping your margins solid.
With the global resale market on track to hit $350 billion by 2028 (Fashionista) and Australia’s second-hand fashion market growing at nearly 12% per year (Credence Research), now’s the time to sharpen your pricing strategy.
Here’s exactly how to price like a pro in 2025 - backed by trends, data and real-world tactics.
1. The Resale Market Has Changed - Here’s What That Means for Pricing
Resale pricing isn’t what it was a few years ago. Consumer behaviour has shifted, and pricing strategies need to evolve too. Here’s what’s shaping pricing right now:
Buyers are more price-conscious – Cost-of-living pressures mean many shoppers are looking for deals over splurges.
Sustainable shoppers will still pay more – 72% of global buyers say they’d rather pay a premium for second-hand over fast fashion (ThredUp Resale Report 2024).
Luxury resale is holding strong – High-end buyers on platforms like Vestiaire Collective & The RealReal expect minor discounts (10-15%), not bargain-bin pricing.
The platform matters – On Depop, unique & Y2K pieces can go for premium prices, while eBay rewards volume sellers with competitive pricing.
Australia’s resale market is booming – With 73% of Aussies already buying second-hand and more switching for financial & sustainability reasons, pricing sweet spots will be key.
👉 Bottom line? Pricing needs to be competitive, platform-specific, and adaptable in 2025.
2. How to Pick the Right Pricing Strategy (It’s More Than Just Guesswork)
The best resellers don’t guess - they use data-driven pricing. Here’s how:
Market-Based Pricing
Best For: Competitive pricing
How It Works: Check "sold listings" on eBay, Facebook, Depop etc & set prices accordingly.
Value-Based Pricing
Best For: Rare, unique, or high-demand pieces
How It Works: Price based on desirability, scarcity & demand (e.g., vintage or discontinued items).
Psychological Pricing
Best For: Impulse buys
How It Works: Use $39.99 instead of $40 to encourage more clicks and purchases.
Dynamic Pricing
Best For: High-volume sellers
How It Works: Adjust prices based on demand, trends & seasonality to stay competitive.
Auction-Style Pricing
Best For: Rare or hype items
How It Works: Let buyers bid on limited-edition sneakers, designer pieces, or other exclusive items.
📌 Pro Tip: Resellers who adjust pricing every 2-3 weeks see 180% higher sell-through rates.
3. Research Before You List: How to Price Items So They Actually Sell
Before you list, do your homework:
✅ What’s the going rate? Check eBay’s "Sold Listings," Facebook's pricing trends, and Depop’s most-liked items.
✅ Is it rare or seasonal? A vintage ‘90s Adidas windbreaker in July? Premium pricing. A winter coat in December? Price to move.
✅ What’s the condition? New With Tags (NWT) sells for 20-50% more than pre-worn. Even "like new" conditions can justify a 10-15% price increase.
✅ How does it compare to retail? If an item retails for $250 and is in great condition, pricing it at $125-$175 makes sense for resale.
📌 Example Calculation:
You find a Nike tech fleece hoodie at a thrift store for $10.
Sold listings on eBay show it selling for $55-$70.
You factor in eBay’s 12% fees + PayPal processing fees (~3%).
Your desired profit: $30.
→ Listing at $65 with free shipping makes sense!
📌 Data Insight: Sellers who regularly adjust pricing see 33% higher profits than those who "set & forget."
4. Pricing for U.S. vs. Australian Resale Markets (Know Your Buyers)
Not all buyers behave the same way. If you’re selling internationally, adjust pricing based on demand:
🇦🇺 Australian Buyers:
✔ More price-conscious due to rising costs but willing to pay more for sustainable fashion.
✔ Prefer luxury resale & local brands over mass-market pieces.
✔ Facebook Marketplace & Depop are strong for streetwear & Y2K fashion.
🇺🇸 U.S. Buyers:
✔ Higher budgets for hype brands, vintage & designer resale.
✔ More willing to bid on auctions & splurge on unique items.
5. Pricing to Sell Fast (Without Undercutting Yourself)
Need quick sales? Try these pricing hacks:
✅ List slightly higher than your target price – Leaves room for offers & negotiations.
✅ Use psychological pricing – $39.99 sells better than $40.
✅ Offer free shipping on high-margin items – Buyers love it.
✅ Bundle discounts – Sell multiple items together at a small discount to increase order value.
📌 Pro Insight: Luxury buyers on Vestiaire Collective expect a 10-15% discount negotiation - but won’t buy if the price is too low (suspicion of fakes!).
6. The Ethics of Resale Pricing
Reselling has gotten some criticism. Here’s how to price fairly while still making a profit:
🤔 Are resellers making second-hand unaffordable?
→ Source from bulk surplus outlets, garage sales, or wholesalers instead of just op shops.
🤔 Pricing too high for low-income buyers?
→ Have a mix of budget-friendly & premium pricing to keep second-hand accessible.
🤔 Transparency matters.
→ Disclose condition, flaws & authenticity. Buyers trust sellers who keep it real.
📌 Global Trend Insight: 72% of resale buyers prefer sellers who disclose item origins & sustainability factors.
Pricing to Win in 2025
💡 The resale game is only getting bigger - but so is competition.
✔ Stay competitive and adjust based on platform, seasonality & trends.
✔ Be transparent & ethical while still making solid profits.
✔ Use a smart cross-listing platform like Shopfront!
With Shopfront, you can:
✅ List once, sell everywhere – Cross-list to eBay, Depop, Grailed, Shopify & more in seconds.
✅ Sync inventory in real time – Prevent overselling and keep stock up to date automatically.
✅ Track sales & optimise pricing – Stay ahead of market trends and adjust prices with ease.
Save time, sell smarter, and grow your resale business effortlessly.