Selling on multiple marketplaces is one of the best ways to increase sales and reach more buyers - but without a strategy, it can quickly become overwhelming.
Each platform has its own algorithm, buyer behaviour, and best practices - what works on eBay won’t necessarily work on Depop. The resellers who tailor their listings for each marketplace (without burning out) are the ones who dominate.
Let’s break down how to sell smarter, not harder, across multiple platforms.
Step 1: Use Shopfront to Cross-List & Sync Listings
Instead of copy-pasting the same listing across different platforms, manually adjusting descriptions, and tracking sales by hand (aka a massive time-waster), use Shopfront to:
✔ List once & sync everywhere → No more duplicate work.
✔ Auto-update inventory → If an item sells on Depop, it’s removed from eBay automatically.
✔ Manage everything in one place → Less time juggling platforms, more time making sales.
💡 Pro Tip: Multi-platform sellers who use cross-listing software sell up to 3x more than those who list on just one marketplace (Reseller Reports).
2. Platform-Specific Optimisation Strategies
Each platform rewards different listing styles - so to win on every marketplace, you need to optimise your listings accordingly.
eBay: SEO-Optimised Titles & Detailed Descriptions Win
🔎 Why It Matters: eBay’s search algorithm is keyword-driven - titles & descriptions must match buyer searches to rank higher.
✅ How to Optimise Listings for eBay:
✔ Use full, detailed titles: Brand + Item Type + Size + Colour + Condition (e.g., "Nike Air Max 90 Sneakers Men’s Size 10 Black – Like New").
✔ Fill out every field: eBay ranks listings higher when all attributes (brand, material, fit, etc.) are completed.
✔ Offer free shipping when possible: eBay boosts listings that offer free shipping (even if you factor the cost into the price).
📌 Pro Tip: Sellers who add at least 3+ high-quality images and offer a 30-day return policy sell twice as fast on eBay (eBay Seller Report).
Depop: Aesthetic is Everything
📸 Why It Matters: Depop’s younger audience (16-30) buys based on visuals first, details second. Listings that look more like social media posts than product listings perform best.
✅ How to Optimise Listings for Depop:
✔ Use lifestyle photos → Show the item styled in a real outfit.
✔ Write short, catchy captions → "The perfect Y2K oversized sweater 💜✨ size M" performs better than "Vintage 2000s pullover."
✔ Engage daily → Depop ranks active sellers higher. Follow, like, and refresh listings daily.
📌 Pro Tip: Depop sellers who relist items every 2-3 weeks increase their sell-through rate by 180% (Depop Seller Insights).
Facebook Marketplace: Local & Fast Sales
📍 Why It Matters: Facebook Marketplace prioritises local buyers, so listings that include location-based keywords & instant replies sell faster.
✅ How to Optimise Listings for Facebook:
✔ Include local keywords → "Sydney Pickup" or "Melbourne-Based Seller" improves visibility.
✔ Respond fast → Listings with quick response times rank higher in search.
✔ Use Facebook Groups → Posting in buy/sell groups increases exposure.
📄 Pro Tip: Sellers who respond within 10 minutes of an inquiry are 3x more likely to close a sale (Facebook Marketplace Data).
Grailed: Niche-Specific Buyers & Brand Authenticity
🔥 Why It Matters: Grailed is huge for streetwear, designer, and luxury items. Buyers are willing to pay more but expect detailed listings & proof of authenticity.
✅ How to Optimise Listings for Grailed:
✔ Use premium keywords → Grailed buyers search for specific styles (e.g., "Rick Owens DRKSHDW Cargo Pants" vs. "Black Designer Pants").
✔ Show close-ups of brand tags & authenticity details → Grailed buyers expect proof of authenticity.
✔ Offer international shipping → Grailed’s biggest buyers aren’t local.
📄 Pro Tip: Grailed buyers spend 20-40% more per item than eBay or Depop buyers - so pricing can be slightly higher (Grailed Seller Data).
Shopify: SEO & Long-Term Brand Building
🛒 Why It Matters: Shopify is for resellers who want full control of their store & branding. Unlike eBay or Depop, Shopify requires more effort upfront but allows for higher profit margins and long-term brand growth.
✅ How to Optimise Listings for Shopify:
✔ Use SEO-friendly product titles & descriptions → Rank higher in Google search results.
✔ Build an email list → Unlike other platforms, Shopify lets you capture customer emails for retargeting.
✔ Invest in high-quality branding → Shopify works best for sellers who create a strong, recognisable brand.
📄 Pro Tip: Shopify stores that use abandoned cart emails recover 15-30% more lost sales (Shopify Data).
Sell Smarter, Not Harder
💡 Want to scale your reselling business? Follow these 3 key takeaways:
✔ List once, sync everywhere with Shopfront.
✔ Optimise listings per platform - what works on eBay won’t work on Depop.
✔ Engage with buyers - fast responses, active accounts & social presence matter.
Master these strategies, and you’ll be selling more, working less, and making multi-platform selling feel easy.